April 13, 2024 – Philadelphia, PA – Urbia Imports, a leading wholesale brand specializing in B2B furniture and home décor, proudly announces Tori Rooks as the company’s Director of E-Commerce. 

Prior to joining Urbia, Rooks served as a Product Development Manager at Wayfair Inc., one of the world’s largest destinations for home. During her time at Wayfair, she spearheaded product development across all three of the company’s specialty brands, orchestrating the launch of hundreds of new products from various vendors. Rooks was instrumental in enhancing design, addressing assortment gaps and strengthening Wayfair’s supplier network. She has an extensive background in strategy implementation, trend analysis and in-depth market research which has been cultivated through previous positions as a Senior Buyer and Omni-Channel specialist.

“Tori’s arrival coincides with an exciting phase for Urbia,” said David Gevurtz, President of Urbia. “As our inaugural Director of E-Commerce, her extensive experience at a global powerhouse like Wayfair brings invaluable insight as we broaden our online product portfolio and expand our B2B wholesale partnerships.”

“Urbia’s diverse product offerings and its partnerships with respected online retailers caught my attention,” Rooks said. “We have an exciting roadmap ahead of us to further establish our presence in the online space.”

Rooks will oversee all aspects of Urbia’s e-commerce operations including strengthening online retail partnerships, devising sales strategies and providing insight on merchandising and product development.